The fair is a place for presentation and promotion of regions, countries, offers and highlights of rural tourism as well as meeting point for potential partners (in brand creation process, networking, product development and commercialization) representing both tourism industry and rural areas development experts. Therefore, we intend to raise interest in the domestic and regional rural tourism products presented by Local Activity Groups, associations and agrotourism unions, tourism organizations (Polish local and regional organizations) among the subjects specializing in tourism product sale as well as individual customers.